Beijing-born Yuki Wei graduated with a degree in business administration from Sophia University, Department of Economics, in 1992, before attending Brigham Young University where she majored in public relations. She is the founder of Hua Meng Foundation, and, concurrently, the executive director of TCL Charity Foundation, the president of the Asian Association of Women’s Development and the chairman of TCL Media & Entertainment Co.,LTD.
Ms. Wei founded PRAP China Public Relations Consultants, Inc, in 1997 and has since served as its president. She is also a visiting fellow at the Gender Research Center of Peking University, vice-president of the Western Returned Scholars Association (WRSA), a member of the Beijing Youth Federation and the Beijing Returned Overseas Chinese Federation, as well as a member of council of the WildAid.
Ms. Wei is highly dedicated to public welfare undertakings. In 2007, she set up and funded the first entrepreneur-led charity foundation under the China Youth Development Foundation - Hua Meng Foundation - providing support for the development of education in China. The foundation has raised close to 60 million yuan in the last 8 years, one of whose projects focusing on providing financial aid to disadvantaged high school students.
Hua Meng Class is the core project of Hua Meng Foundation, aiming at helping adolescents who don’t fall within the age brackets covered by China’s system of a 9-year compulsory education. The effort enables graduates of junior middle schools from disadvantaged families with outstanding potential and good academic records to further their studies in high school and college. Since 2008, Hua Meng Class has been held at Hua Luogen Middle School, Guangdong Province and was expanded to a school in Dali, Yunnan Province in 2013. In June 2014, Hubei Province’s Yiling Middle School officially came on board. 500 children are expected to benefit from this project.
The TCL Charity Foundation, under Wei’s leadership, has offered financial assistance to village teachers by granting them the Candlelight Award for Village Teachers to acknowledge their outstanding achievements in China’s rural education. In January 2013, when the cooperation between TCL Charity Foundation and Chinese Youth Development Foundation was officially upgraded, “Candlelight Award for Village Teachers” Project was renamed “TCL Hope Project Candlelight Award” and was rolled out nationwide.
At the end of 2014, Yuki Wei was named “Philanthropist of the Year” by Southern People Weekly, one of the main stream media in China.