Kevin Yang(Yang Xianqi) is the leader for End Use Marketing and Pack Studios in Asia Pacific for Dow Packaging & Specialty Plastics (P&SP). Based in Shanghai, Kevin leads Dow’s Asia Pacific End Use Marketing and Pack Studios teams where he develops strategies to drive all members of the value chain towards more sustainable solutions for better packaging.
Kevin joined Dow in 2012 as Value Chain manager for P&SP in Greater China. In this role he engaged brand owners across the value chain to better understand their needs and accelerate the development of better packaging within China. In August 2015, Kevin expanded his role to overseeing the strategies and implementation of Pack Studios and Sustainability in Asia Pacific. Most recently, Kevin added responsibilities overseeing Dow’s End Use Marketing team in Asia Pacific where he leads Dow’s strategy for engaging all members of the value chain to drive solutions for better packaging.
Kevin has developed a deep knowledge of the packaging industry throughout eight years collectively in Estee Lauder Companies and Unilever (China) Company Ltd. As Packaging Development supervisor for Asia Pacific in Unilever, he managed the launch of new products packaging of leading brands in Asia Pacific. In Estee Lauder, where he joined in 2007, Kevin oversaw the global seasonal packaging development for luxury beauty brands in Asia Pacific.
Kevin holds a Bachelor’s degree in Packaging Engineering from Hunan University of Technology, China, and two Master of Business Administration (MBA) degrees from the Kellogg School of Management at Northwestern University, US and the Guanghua School of Management at Peking University, China.