Miranda Qu, Founder, Xiaohongshu. A member of China’s post-80s generation, Miranda Qu is a trailblazer within the China market that is increasingly impacting the world.

Since founding Xiaohongshu with Charlwin Mao in 2013, Miranda is leading Xiaohongshu’s tremendous growth and success with her keen market observations, powerful imagination, and deep understanding of Xiaohongshu’s users.

Xiaohongshu is now a thriving lifestyle community platform with over 300 million users as of July 2019. The platform creates over 3 billion post impressions daily, via a wide variety of media, including photos, texts, and short videos. Highly popular among the young generation, Xiaohongshu’s mission is to inspire lives, incubating lifestyle trends that are a part of everyday life. The company has been recognized by Premier Li Keqiang as “one of the fastest growing startups in China.”

In recognition of her accomplishments, Miranda was named in October 2019, one of BoF500 2019 by Business of Fashion, May 2019, one of Fast Company‘s 100 Most Creative People in Business of 2019, February 2018 as one of the “25 Rising Businesswomen of 2018” by Forbes China. Earlier, in 2017, Miranda was honored as a “China Brand Innovator” by People’s Daily.Miranda Qu, Founder, Xiaohongshu. A member of China’s post-80s generation, Miranda Qu is a trailblazer within the China market that is increasingly impacting the world.

Since founding Xiaohongshu with Charlwin Mao in 2013, Miranda is leading Xiaohongshu’s tremendous growth and success with her keen market observations, powerful imagination, and deep understanding of Xiaohongshu’s users.

Xiaohongshu is now a thriving lifestyle community platform with over 300 million users as of July 2019. The platform creates over 3 billion post impressions daily, via a wide variety of media, including photos, texts, and short videos. Highly popular among the young generation, Xiaohongshu’s mission is to inspire lives, incubating lifestyle trends that are a part of everyday life. The company has been recognized by Premier Li Keqiang as “one of the fastest growing startups in China.”

In recognition of her accomplishments, Miranda was named in October 2019, one of BoF500 2019 by Business of Fashion, May 2019, one of Fast Company‘s 100 Most Creative People in Business of 2019, February 2018 as one of the “25 Rising Businesswomen of 2018” by Forbes China. Earlier, in 2017, Miranda was honored as a “China Brand Innovator” by People’s Daily.